SEO and SEM
Search Engine Optimization and Search Engine Marketing
Freezing Penguin can take care of all your search engine optimization needs. We do basic on-page optimization
with every website we build. Basic optimization only gets you so far, however. If you want to rank well, you
need to go through a full search optimization process, which includes research on keywords related to your
business, as well as looking at what similar websites are doing to get their rankings. Then, we can optimize
your page for the keywords that will get you the most traffic for the lowest cost, greatly improving your
results. Finally, we area experts at getting links from other related websites and directories - this is the
key to great search engine rankings all the traffic you need.
While we offer high quality SEO, we
also make it affordable enough for even small, local businesses - not the hundreds of dollars an hour the
other guys want to charge you!
Search engine marketing, or SEM, is a combination of SEO, above, and advertising through search engines.
While advertising doesn't tend to get the results that SEO can manage, it allows you to scale up and down
rapidly and get visitors to your site within hours!
Having a professional, such as Freezing Penguin,
manage your SEM campaign can greatly improve results and even reduce your overall cost, as we are able to
focus on understanding exactly how the search engine ranks and prices your ad, and using this understanding
to get the most out of every dollar spent, while leaving you free to run your business - and take care of
the new customers the ad helps bring in!
Freezing Penguin can help your small business advertise. We offer limited advertising in print and radio mediums.
This is an area we have less experience with, but our background in advertising prepares us to take on small
to moderate campaigns for our clients, and our focus on small business helps us to fit your budget and needs
in a way that a large advertising agency just can't match.